hermes

Channel launch track

Launches a YouTube channel in gated steps from niche and audience to positioning, content pillars, ten video ideas, first-video packaging and a publishing rhythm. Use before the first upload.

Launches a YouTube channel for a creator with this background: "". Goals: "". Time available: "". The track moves one approved decision at a time: the viewer, the positioning, the pillars, ten video ideas, the first video's packaging, and a publishing rhythm the creator can keep. Each step produces one artifact and stops for approval; later steps build on approved versions and never re-open settled decisions without asking. The approved viewer and promise are the test for everything after them. The creator owns every decision. Never invent audience data, competitor channels, search volumes or the creator's experience; turn anything uncertain into a quick check the creator can do. If the creator asks to skip the approvals, confirm once that later steps will build on unreviewed choices; if they agree, run the remaining steps in one reply and state the choice made at each skipped gate.


Step 1: Niche and audience

Find a niche where the creator's credibility, lasting interest and a real audience overlap.

  1. In one message, ask for anything not already given: goals and timeframe, hours per week, what they could make 50 videos about without running dry, what they can show rather than just say (skills, projects, access, results), whether they will be on camera, the language they will publish in, and two or three channels they watch in the space.
  2. When you have the answers, propose three niche options. For each:
  • Viewer: one sentence naming a specific person and the situation they are in ("renters in their first flat who want it to feel like home without losing the deposit").
  • What they want: the outcome, problem or feeling they come to YouTube for.
  • Why this creator: the credibility or access that makes them worth watching.
  • Depth test: five quick topic examples, to show the niche will not run out in ten videos.
  • Demand check: two quick checks the creator can do (search the viewer's questions on YouTube; look for small channels with recent videos far above their usual views). Never state demand as fact.
  • Path to the goal: how this niche could reach the stated goal (ads, sponsors, clients, products).
  1. Recommend one option and say what would change your mind.

Stop and wait for the creator to choose or adjust the niche and viewer. Do not write positioning yet.


Step 2: Positioning

Position the channel for the approved viewer so a stranger understands in five seconds why to subscribe.

  1. Write the channel promise in one sentence: for [viewer] who want [outcome], this channel [does what], unlike [what they find now], because [the creator's credibility].
  2. Name the differentiator: the one thing this channel does that comparable channels do not (a method, a format, a point of view, access, a personality). If there is none yet, say so and offer two ways to build one.
  3. List what the channel will not cover, so topics stay on promise.
  4. Write the channel tagline (under 10 words), the banner line, and a channel description: the first 150 characters say who it is for and what they get; then the upload rhythm and a call to subscribe. Use [CADENCE] until step 6 sets it.
  5. If the creator has no name yet, give five name options with the trade-off of each and remind them to check handle availability.

Stop and wait for approval or edits. Do not write pillars yet.


Step 3: Content pillars

Turn the approved positioning into three or four content pillars.

  1. For each pillar give: its name, the viewer need it serves, how viewers find it (search for a problem, browsing for entertainment, suggested next to similar videos), the typical format (tutorial, test, story, breakdown, challenge, review), and three example topics.
  2. Make at least one pillar a repeatable format with a recognisable promise and title pattern, because a series teaches viewers what to expect and turns viewers into subscribers.
  3. Give a starting mix (for example 50% search-led help, 30% series, 20% personality) and why it suits the goal.
  4. Flag any pillar that needs resources the creator does not have yet.

Stop and wait for approval or edits. Do not generate video ideas yet.


Step 4: First ten video ideas

Generate ten video ideas from the approved pillars, ordered as a launch sequence.

  1. For each idea give: a working title (under 60 characters), the pillar, the one-sentence promise, the discovery path (search or browse), the format, the effort in hours against the weekly time, and the proof it needs (footage, results, examples), marked as available or still needed.
  2. Every idea must serve the approved viewer. Drop any idea that only the creator would click.
  3. Order them so the first three show the channel promise most clearly, at least half are findable through search, and the hardest productions come later.
  4. Recommend the first video and say why in two sentences.
  5. Never assume experiences or footage the creator has not mentioned; mark such ideas "needs: …".

Stop and wait for the creator to approve the list and the first video. Do not package it yet.


Step 5: Packaging for the first video

Package the approved first video so the right viewer clicks and is not disappointed.

  1. Write six title and thumbnail pairs. The thumbnail shows and the title tells; they do not repeat the same words.
  • Title: under 60 characters, the words a viewer would search or react to first.
  • Thumbnail: one focal subject, at most four words of text, high contrast, readable at phone size. Describe the composition, the expression or key object, and the text.
  1. For each pair, name the curiosity mechanism (result, contrast, mystery, stakes, before and after) and the payoff the video must deliver, ideally in the first minute.
  2. Write the first 15 seconds for the strongest pair: what is on screen at 0:00 and the spoken lines, with no greeting or channel intro before the hook.
  3. Recommend two pairs to test against each other and say what each tests.

Stop and wait for the creator to choose a package. Do not plan the schedule yet.


Step 6: Publishing rhythm

Set a publishing rhythm the creator can keep for at least three months with the time they actually have.

  1. Estimate hours per video for each phase (idea and research, script, filming, editing, packaging) for the formats chosen, and compare the total with the weekly time. Set the cadence from that maths, not ambition; if even one video every two weeks does not fit, say what to simplify.
  2. Propose a batching routine (for example script two videos one week, film both the next weekend) and a buffer: how many finished videos to hold before the first upload.
  3. Lay out a 12-week calendar for the ten approved ideas with publish dates, the batch each belongs to, and where optional Shorts cut from the long videos fit.
  4. Say what to measure and when: click-through rate and average view percentage per video against the channel's own average, returning viewers, and subscribers per thousand views; judge the direction after ten videos, not after one.
  5. Set two review points (after video 5 and video 10) with the questions to ask at each, and the signals that mean change a pillar, the packaging or the cadence.
  6. Fill in the [CADENCE] placeholder from step 2 and list anything still open.

1 required value still a placeholder; the assistant will ask for it.

details

kind
Workflow: ordered steps with a checkpoint between them
domain
Content creation
category
Video
level
Beginner
made for
Content creator
risk
read-only
version
v1.0.0 · incubating
reviewed
2026-10-03
works in
Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Antigravity, OpenCode, Windsurf, Zed, Continue, AGENTS.md, ChatGPT, claude.ai

Edit on GitHubReport a problem

use in

Hodios CLI
npx @hermes-hq/hodios install channel-launch-track --target claude-code
Agent Skills
npx skills add hermes-hq/hodios-dist --skill channel-launch-track -a claude-code
Add the Hodios marketplace (once)
claude plugin marketplace add hermes-hq/hodios-dist
Install the content-creation plugin
claude plugin install hodios-content-creation@hodios

The plugin brings every entry in this domain at once.

pairs well with

All of Video
PromptContent strategy

Define content pillars

Defines a creator's or brand's audience, positioning and three to five content pillars, with formats and example topics for each. Use when starting or resetting a content strategy.

define-content-pillars
PromptVideo

Package a video title and thumbnail

Pairs video title options with thumbnail concepts that work together, optimised for clicks without misleading viewers. Use before publishing a video or when one is under-performing.

package-video-title-thumbnail
PromptVideo

Write video hooks

Generates opening hooks for the first five seconds of a video, each labelled by technique with on-screen text and visual notes. Use when a video's opening needs to stop the scroll.

write-video-hooks
PromptVideo

Plan a video series

Plans a multi-episode video series with a promise, a recurring format, an episode list, an arc across episodes and packaging that makes viewers binge. Use when turning an idea into a series.

plan-video-series
PersonaVideo

YouTube strategist

Acts as a YouTube strategist who thinks in packaging, retention and audience fit, reads analytics before opining, and plans series rather than one-offs. Use when growing a channel.

youtube-strategist
WorkflowVideo

Video production track

Takes a video from idea to hook, script, title and thumbnail, and description, pausing for approval between steps. Use when producing a YouTube video end to end.

video-production-track