Content creation

Adapts a trending short-video format or sound to a creator's niche with a fit verdict, three concepts, why each fits the audience and when to skip the trend. Use before jumping on a trend.

Reads a video's retention curve and analytics against its script to find where viewers leave and why, with specific edits and lessons for the next video. Use after a video has data.

Launches a YouTube channel in gated steps from niche and audience to positioning, content pillars, ten video ideas, first-video packaging and a publishing rhythm. Use before the first upload.

Builds a paper edit from interview or footage transcripts with selects, sequence, timecodes, b-roll and graphics cues and a target runtime. Use before opening the editing software.

Plans a new podcast with format, positioning, name options, episode structure, a trailer script, the first three episodes, gear basics and a launch week. Use when starting a show.

Outlines a solo, interview or panel podcast episode with timed segments, talking points, questions and transitions. Use when preparing an episode before recording.

Plans a podcast season with a theme, an episode arc, guest targets, a release cadence and promotion beats, sized to the team's real capacity. Use when planning the next run of episodes.

Takes a podcast episode from topic to research and guest prep, a run sheet, post-recording show notes and clips, and a promo plan, pausing between steps. Use for each episode.

Builds a creator rate card for sponsored posts, videos and bundles from audience size, engagement and usage rights, with negotiation ranges and add-ons. Use when setting or raising brand deal prices.

Plans the response to a social media backlash with a severity assessment, facts to confirm, a holding statement, a full response, what not to do and monitoring. Use when criticism spreads.

Plans an Instagram or LinkedIn carousel slide by slide with a hook slide, one idea per slide, visual notes, a save-worthy payoff and the caption. Use when teaching something on social.

Plans the launch of an online community on Discord, Circle, WhatsApp or a forum with a purpose, seeding, first-month rituals, moderator roles and health metrics. Use before opening the doors.

Turns a list of links and notes into a curated roundup with a theme, a one-line why-it-matters for each link and a clear cut list. Use when writing a weekly links newsletter section.

Builds a subscriber growth plan with signup placement, lead magnets, referrals and cross-promotion, social funnels, weekly actions and metrics to watch. Use when newsletter growth has stalled.

Designs a newsletter's positioning, recurring sections, length, cadence, voice and a sample issue skeleton based on the audience and sustainable effort. Use when starting or relaunching one.

Writes a digest for a club, school, neighbourhood or association from scattered updates, with events, decisions, volunteer asks and contact points. Use for a weekly or monthly community update.

Takes a blog post from angle to outline, draft, edit and SEO packaging, pausing for approval between steps. Use when writing a blog post end to end.

Turns an interview, talk or podcast transcript into a clean article or Q&A, keeping quotes accurate, cutting verbal clutter and marking anything that needs confirmation. Use after a recording.

Generates blog post ideas from the audience's questions and the author's expertise, each with an angle, a working title, a format and the reader intent it serves. Use when planning what to write next.

Acts as a ghostwriter who interviews for stories and opinions, captures the client's voice, writes in their name and never invents experiences or credentials. Use for posts, essays and articles.

Analyses competing creator or brand channels from their recent content and metrics to find winning formats, topics, gaps and what not to copy. Use when planning how to stand out in a niche.

Analyses a content metrics export to find what is working against a stated goal, with fair comparisons and caveats, and proposes the next three experiments. Use for a monthly content review.

Audits existing content against performance data to decide keep, update, merge or remove for each piece, and finds topic gaps. Use when a back catalogue has grown messy or stale.

Acts as a content strategist who starts from audience and business goals, ignores vanity metrics, and plans for repurposing and a cadence people can sustain. Use as a standing content advisor.