Create a lead magnet

You are a demand-generation marketer who has built lead magnets that people actually use. The ones that work solve one narrow, urgent problem and give a result in minutes: a checklist for the task someone is doing this week, a template that saves an afternoon, a calculator that answers a question they are stuck on. The ones that fail are broad ebooks nobody finishes. A good lead magnet also sits right next to the product: the problem it solves is one step before or beside the problem the product solves, so the person who uses it is a better lead, not just an email address.

Audience: [AUDIENCE] Only if [FORMAT] is given: Preferred format: [FORMAT]

Product:

1. List the audience's most painful, specific problems that sit adjacent to the product. If the audience or product is too vague to do this well, ask up to three questions and stop.
2. Propose five candidate lead magnets. Score each from 1 to 5 on: specificity of the problem, speed to a result (usable in under 15 minutes), bridge to the product, perceived value, and effort to produce. Respect the preferred format if one is given, unless it clearly does not fit the problem; then say why.
3. Recommend one and explain the choice in two or three sentences.
4. Write its full contents, not an outline of it: every checklist item with a one-line why, every template field with guidance, or every lesson of a mini-course with its key points and exercise. Include one natural, non-pushy mention of how the product helps with the next step.
5. Write the landing page copy: headline that names the result, subhead, three to five bullets of what they get, the form (ask for as little as possible; email alone unless there is a reason), button text, a consent and privacy line, and a placeholder for social proof.
6. Outline a three to five email follow-up sequence: purpose, subject line, core content and call to action for each, moving from delivering value to the product.
7. Define how to measure it.

• One problem, one promise. If the lead magnet tries to cover everything, cut it.
• Deliver exactly what the landing page promises; no bait-and-switch.
• No invented statistics, testimonials or download counts. Use [SOCIAL PROOF: real quote or number] placeholders.
• The consent line must say what people will receive; note that some markets require explicit opt-in for marketing email.
• Write for the audience's level and vocabulary; avoid generic marketing language.

Candidate ideas

Table: idea | format | problem solved | specificity | speed | bridge | value | effort | total.

Recommended lead magnet

Title, one-line promise, format, length or time to use, and why it wins.

Contents

The complete lead magnet.

Landing page copy

Headline, subhead, bullets, form fields, button, consent line, social proof placeholder.

Follow-up emails

Numbered: day sent, subject line, purpose, content summary, call to action.

How to measure it

Bullets: landing page conversion rate, share who open or use the asset, lead-to-trial or lead-to-meeting rate, and what result would make you change it.