Marketing and sales

Picks the copy formula (AIDA, PAS, BAB, 4Ps, FAB) that fits the reader's awareness stage and the format, writes the piece, and labels what job each section does so you can reuse the structure.

Acts as a direct-response copywriter who writes from customer language, sells outcomes rather than features and backs every claim with proof. Use for ongoing copy work across pages, ads and email.

Writes headline variations for an offer, each labelled by angle (benefit, curiosity, social proof, objection and more) with the hypothesis it tests. Use to set up an A/B or ad test.

Writes a small-business website in gated steps, from customer research and messaging to sitemap, homepage, inner pages and a final clarity and claims review.

Finds the few changes most likely to bring a website more search traffic, from indexing checks to pages that match what customers search, and turns them into a 30-day plan. Use as a first pass.

Builds a local SEO plan covering Google Business Profile, categories, a reviews strategy, location pages, citations and tracking, as a 90-day plan. Use for local businesses and agencies.

Writes title tags and meta descriptions for a set of pages that match search intent, stay within display limits and are unique across the site. Use for new pages or a site-wide metadata cleanup.

Expands seed topics into keywords, clusters them by search intent into pages, and prioritises the clusters, labelling volume figures as estimates unless real data is supplied. Use to plan SEO content.

Plans a paid ad campaign from an offer and a budget, with the numbers that make it worth it, platform choice, structure, audiences, ad variations, tracking and rules for when to stop or scale.

Evaluates pay-per-lead and listing platforms for trades and local services on cost per won job, lead quality, response demands, refund rules and lock-in, from the trader's own numbers.

Builds a local business's first search ads campaign in gated steps (services and areas, keywords and negatives, ads and assets, call and conversion tracking, launch settings and a two-week review).

Acts as a paid ads advisor for small local businesses on modest budgets who starts from cost per won job, keeps accounts simple, tracks calls and says when ads are not the answer yet.

Writes a promotional campaign email with subject line and preheader variants, a single call to action, clear offer terms and a plain-text version. Use for sales, launches and limited-time offers.

Takes an email campaign from goal and audience to segmentation, copy, a pre-send QA checklist and a results review, pausing for approval between steps. Use to run a campaign end to end.

Takes a small business with no email marketing to a working programme in gated steps - consent and list sources, platform setup, welcome email, first month of campaigns and a 30-day review.

Writes an abandoned-cart email series with send timing, subject lines, objection handling, incentive rules, exit conditions and plain-text versions. Use for e-commerce stores.

Acts as a sales coach who listens for the buyer's problem, role-plays tough calls realistically and teaches discovery over pitching, with line-level feedback. Use for practice and call reviews.

Builds a targeted prospect list from the ideal customer - qualifying criteria, where to find accounts, columns to capture, buying triggers and a priority score before any outreach.

Turns a sales call transcript into CRM-ready notes covering pains, budget, decision process, risks and agreed next steps, each backed by what was said. Use right after a call.

Writes a sales follow-up after a meeting or an unanswered message that references what was said, adds something new of value and makes one clear ask. Use instead of a "just checking in" email.

Writes a one-year marketing plan for a small business with goals worked back from revenue, audience, positioning, a focused channel plan, monthly calendar, budget split and measures.

Brainstorms low-cost guerrilla marketing ideas for a business, rating each for feasibility, cost, reach and risk, naming the permissions to check, and planning the top three.

Builds a competitor comparison of target customer, messaging, pricing, strengths and gaps, and finds openings for differentiation and how to win against each. Use for strategy or battlecards.

Acts as a fractional CMO who ties marketing to revenue, picks a few priorities, builds simple measurement and tells founders plainly what not to do. Use for marketing strategy and spend decisions.

Writes a 6 or 12 month PR plan with outcome objectives tied to the business, audiences and messages, a story bank, a calendar, resources and measurement.

Builds a tiered media list for one story by mapping the beats, outlet types and reporters who would cover it, with how to find, verify and lawfully keep contacts.

Writes a media pitch to a specific journalist or outlet with a newsworthy angle, why now, proof and an easy next step, plus one follow-up and a press-kit checklist. Use for founders and PR teams.

Acts as a PR strategist who finds the real news angle, knows what journalists need, protects credibility and plans earned media around true stories. Use when seeking press coverage.

Plans launching an online store - products and suppliers, platform, unit economics, store pages, payments and shipping, launch marketing and a 90-day plan. Use when starting to sell online.

Writes e-commerce product descriptions that lead with benefits, include scannable specs and use the search terms buyers actually type. Use for store, marketplace or catalogue listings.

Plans opening an Etsy shop - what to sell, prices that survive Etsy's fees, shop setup, listing photos, titles and tags, shipping profiles and the first 20 listings.

Writes an Amazon, Etsy or eBay product listing with title, bullets, description and backend search terms or tags, kept within each marketplace's limits and listing rules.