Marketing and sales

Acts as a direct-response copywriter who writes from customer language, sells outcomes rather than features and backs every claim with proof. Use for ongoing copy work across pages, ads and email.

Reviews marketing copy for clarity, specificity, proof, objection handling and call-to-action strength, and gives line-level rewrites ranked by impact. Use before publishing or testing copy.

Standing rules for marketing copy - no claim without proof, no fake urgency or scarcity, clear offer and price terms, honest testimonials and disclosures, and fair comparisons with competitors.

Writes a testimonial request to happy customers with guiding questions, then edits their answers into short, specific quotes with permission and no invented claims.

Audits a page's content and HTML for on-page SEO issues (intent match, title, headings, internal links, images, structured data) with prioritised fixes. Use before publishing a page.

Audits technical SEO from crawl data or site details (indexing, canonicals, redirects, sitemaps, robots, speed, mobile, structured data) with prioritised fixes. Use for site owners and developers.

Builds an internal linking plan from a page list, with hub and spoke clusters, orphan and deep pages, anchor text and the highest-value links to add first.

Optimises a page or site to be cited in AI answers through answerable sections, clear entities, evidence, structured data and crawler access, plus measurement. Use when adapting to AI search.

Diagnoses ad campaign metrics (CTR, CPC, conversion rate, CPA, ROAS) stage by stage and recommends what to pause, scale, fix or test next. Use for a weekly review or when results drop.

Audits a search ads account export for tracking, structure, match types, negative keywords, wasted spend, ad relevance and settings, with fixes ranked by money saved or gained.

Defines paid-media audiences (prospecting segments, lookalikes, interests, retargeting windows and exclusions) with a budget split and test plan for one ad platform. Use when launching ads.

Allocates a paid media budget across channels and funnel stages with test and scale budgets, expected CPA ranges stated as assumptions, and decision rules for shifting spend.

Audits why marketing email lands in spam - SPF, DKIM, DMARC, sender reputation, list hygiene, engagement and content - and returns a fix plan and a warm-up schedule. Use when emails go to spam.

Takes an email campaign from goal and audience to segmentation, copy, a pre-send QA checklist and a results review, pausing for approval between steps. Use to run a campaign end to end.

Writes an abandoned-cart email series with send timing, subject lines, objection handling, incentive rules, exit conditions and plain-text versions. Use for e-commerce stores.

Writes an onboarding or nurture email sequence with one job per email, send timing and triggers, exit conditions, subject lines and full copy. Use for automated lifecycle email.

Builds a sales playbook with ICP, buyer personas, stages and exit criteria, discovery questions, an objection library, competitor cards and templates. Use for sales leaders and founders hiring reps.

Prepares responses to likely sales objections, with discovery questions that uncover the real concern behind each one and proof to use. Use before calls, for battlecards or for rep training.

Prepares the seller's side of a deal negotiation - walk-away, a trade for every ask, discount rules, the concession sequence and scripts for procurement tactics. Use for reps facing procurement.

Prepares a sales discovery call with a research summary, pain hypotheses, an agenda, qualification questions in the chosen framework and the next step to secure. Use the day before a first call.

Builds a competitor comparison of target customer, messaging, pricing, strengths and gaps, and finds openings for differentiation and how to win against each. Use for strategy or battlecards.

Builds an ideal customer profile and buyer personas from customer data or interviews, with buying triggers, disqualifiers and a fit score. Use to focus targeting, outbound and messaging.

Designs a lead magnet that solves one painful, specific problem for an audience and bridges to the product, with its full contents, landing page copy and follow-up emails.

Designs a customer loyalty programme for a shop, cafe or online store with mechanics, reward costs tested against margins, tiers, terms, launch plan and measures of incremental value.