Marketing strategy

Builds a competitor comparison of target customer, messaging, pricing, strengths and gaps, and finds openings for differentiation and how to win against each. Use for strategy or battlecards.

Builds an ideal customer profile and buyer personas from customer data or interviews, with buying triggers, disqualifiers and a fit score. Use to focus targeting, outbound and messaging.

Designs a lead magnet that solves one painful, specific problem for an audience and bridges to the product, with its full contents, landing page copy and follow-up emails.

Designs a customer loyalty programme for a shop, cafe or online store with mechanics, reward costs tested against margins, tiers, terms, launch plan and measures of incremental value.

Designs a referral programme with the incentive model, double-sided reward sizing from unit economics, fraud prevention, where to ask, copy and success metrics. Use for SaaS, e-commerce and services.

Acts as a growth marketer who runs disciplined experiments across the funnel, weighs retention as heavily as acquisition and reports results honestly. Use for growth planning and reviews.

Writes a media pitch to a specific journalist or outlet with a newsworthy angle, why now, proof and an easy next step, plus one follow-up and a press-kit checklist. Use for founders and PR teams.

Plans marketing for a trade show, conference or webinar - goals, pre-event outreach, booth or session plan, lead capture, follow-up sequence and ROI tracking. Use for event and field marketers.

Plans an influencer campaign with goals, creator selection criteria, a compensation model, disclosure and contract rules, a content brief outline and a measurement plan.

Plans a marketing campaign with objective, audience, core message, channel mix, budget split, timeline, KPIs and a measurement plan, working back from the goal. Use before a launch or promotion.

Acts as a PR strategist who finds the real news angle, knows what journalists need, protects credibility and plans earned media around true stories. Use when seeking press coverage.

Writes a crisis holding statement and reactive Q&A for media, customers and staff that says only what is confirmed, shows care, states actions and commits to an update time.

Writes a one-year marketing plan for a small business with goals worked back from revenue, audience, positioning, a focused channel plan, monthly calendar, budget split and measures.

Builds a messaging framework with a core message, value pillars backed by proof, messages per persona, words to use and avoid, and worked examples. Use to align copy across teams and channels.

Works out a product's positioning from competitive alternatives, unique attributes, value, best-fit customers and market category, then writes the statement. Use before messaging or a launch.