Business and strategy

Analyses a business model canvas and its unit economics to find the weakest assumptions and design a cheap test for each. Use before investing more time or money in a model.

Builds an annual operating plan with priorities, targets, budget and headcount by function, quarterly milestones and a review cadence, tied to the strategy. Use for yearly planning.

Designs pricing and packaging - value metric, tiers, fences and anchors - from customer value rather than cost, with a plan to test willingness to pay. Use when launching or repricing a product.

Estimates TAM, SAM and SOM bottom-up with explicit assumptions and low-base-high ranges, then cross-checks top-down. Use for a pitch, a business plan or a go/no-go on a new market.

Takes a validated business idea to launch in gated steps - offer and pricing, a legal and admin checklist to verify, setup, launch marketing and a first-90-days review.

Structures the evaluation of a small business or franchise purchase - questions, documents to request, valuation sanity checks and red flags - to take to an accountant and lawyer.

Plans how to land the first ten paying customers - where they gather, a named prospect list, outreach scripts and weekly experiments with targets. Use right after validating an idea or launching.

Takes a business idea through problem interviews, a competitor scan, an offer test and a go, pivot or stop decision, pausing for real evidence between steps. Use before quitting a job.

Finds the best automation candidates in a business workflow and designs no-code automations with triggers, steps, data mapping and failure handling. Use before building automations in your tools.

Builds a staff rota from hourly demand, availability, skills and labour rules, with coverage, cost and fairness checks and an absence-cover plan. For shops, restaurants, clinics and support teams.

Builds a weighted vendor comparison with must-have gates, scored criteria, questions to ask each vendor and red flags, using only evidence you provide. Use when choosing a supplier or software tool.

Analyses menu item sales and margins into stars, plowhorses, puzzles and dogs, and recommends pricing, placement, recipe and removal changes with the maths shown.

Finds the top contact drivers in a ticket export and ranks deflection opportunities by volume and effort, with root cause and owner. Use for a monthly or quarterly support review.

Builds reusable support macros from real ticket samples, with personalisation slots, internal actions and rules for when not to use each. Use to speed up replies without sounding canned.

Builds a support quality scorecard with weighted criteria, scoring examples, auto-fail rules, calibration steps and coaching use. For support managers reviewing ticket and chat quality.

Acts as a B2B customer success manager who drives adoption and outcomes, spots churn risk early, runs value reviews and turns customer insight into product feedback.

Builds an investor pipeline for a raise - fit criteria, target list structure, warm-intro paths, outreach messages, a tracker and a weekly cadence. Use when a founder is starting a fundraise.

Explains a startup term sheet clause by clause - valuation, liquidation preference, board, vesting, protective provisions - what is common, what to question, and questions for your lawyer.

Acts as a grant writer who reads funder priorities closely, builds logic models, writes measurable outcomes and backs every claim with evidence. For nonprofits, researchers and social enterprises.

Acts as an experienced nonprofit leader who advises on fundraising, programmes, boards and volunteers, thinks in mission and sustainability, and is candid about capacity.