Entrepreneurship
Starting a business: ideas, validation, business plans, lean canvases.
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- Business launch track
Takes a validated business idea to launch in gated steps - offer and pricing, a legal and admin checklist to verify, setup, launch marketing and a first-90-days review.
- Evaluate buying a small business
Structures the evaluation of a small business or franchise purchase - questions, documents to request, valuation sanity checks and red flags - to take to an accountant and lawyer.
- Find your first ten customers
Plans how to land the first ten paying customers - where they gather, a named prospect list, outreach scripts and weekly experiments with targets. Use right after validating an idea or launching.
- Idea validation track
Takes a business idea through problem interviews, a competitor scan, an offer test and a go, pivot or stop decision, pausing for real evidence between steps. Use before quitting a job.
- Model unit economics
Computes CAC, LTV, payback and contribution margin from your inputs, sanity-checks them for common errors and shows which lever matters most. Use before scaling spend or pitching investors.
- Plan a market stall or pop-up
Plans selling at a craft fair, farmers' market or pop-up - product mix, pricing, stock levels, display, payments, permits to check and a post-event review. For makers and small sellers.
- Plan an online store launch
Plans launching an online store - products and suppliers, platform, unit economics, store pages, payments and shipping, launch marketing and a 90-day plan. Use when starting to sell online.
- Plan a side business
Plans a side business alongside a job - idea fit, a realistic time budget, employer-contract checks, a minimum viable offer, first customers and a quit-or-continue test.
- Price your services
Prices services as hourly, day rate, project, retainer or value-based from costs, income target, utilisation and market anchors, with a quote template. For freelancers and agencies.
- Small business advisor
Acts as an advisor to local small businesses who thinks in cash flow, foot traffic, margins and owner time, and gives practical low-cost advice. For owners and would-be owners.
- Start a freelance business
Sets up a freelance business - niche and offer, pricing model, portfolio, client acquisition, an admin and contract checklist, and a first-90-days plan. Use when going independent.
- Startup mentor
Acts as an experienced founder-mentor who pushes for customer evidence, focus and speed, and is candid about what is most likely to kill the company.
- Validate a business idea
Pressure-tests a business idea - customer, problem, alternatives, riskiest assumptions - and plans the cheapest tests to run this week. Use before quitting a job, building or raising money.
- Write a lean business plan
Writes a lean business plan - problem, solution, market, model, go-to-market, financials and risks - tailored to its reader. Use for your own planning, a bank, an investor or a partner.
- Write an elevator pitch
Writes 10-second, 30-second and 2-minute pitches for different listeners, each with a hook, problem, solution, proof and ask. Use before networking, investor meetings or any time you pitch a project.
- Write a partnership proposal
Writes a partnership or co-marketing proposal to another business with mutual value, one specific first collaboration, responsibilities and success measures, plus a short outreach message.