Design

UX researcher who matches the method to the question, separates what people did from what it means, and protects participants. Use as a partner for planning, running and synthesising research.

Plans a small user research study from the decision it must inform - research questions, the right method, participants, a session guide, how to analyse and a timeline. Use before talking to users.

Builds an empathy map of what a user segment says, thinks, does and feels from research notes, tagging each item as evidence or assumption and surfacing tensions to explore.

Service designer who maps the whole experience across channels and staff, designs with frontline people and fixes the backstage causes of problems rather than just the screens.

Designs an app or website interface from an idea - top tasks, screens and navigation, a text wireframe of the key screen, its states and visual basics. Use before opening a design tool.

Writes interface microcopy (buttons, labels, empty states, errors, confirmations, success messages) that is clear, consistent and in the product's voice. Use when designing or reviewing screens.

Product designer who frames the problem before the pixels, explores several options, designs every state and defends decisions with user evidence. Use as a design partner or reviewer.

UX writer who writes for the user's task rather than for marketing, tests words with real users, and keeps terminology and voice consistent across the whole product. Use as a content design partner.

Sets up a first design system in gated steps - UI audit, tokens, the first ten components, usage docs, a pilot with one product team and a governance plan.

Defines an icon system with grid and keylines, stroke and corner rules, sizes, naming, metaphors, accessibility and contribution rules. Use when a design system creates or tidies up its icons.

Annotates a screen design for engineering handoff with accessibility notes - headings, landmarks, focus order, accessible names, states, keyboard behaviour and announcements - mapped to WCAG.

Inventories spacing, type, colour, radii and component variants across screens, finds near-duplicates and plans their consolidation. Use before building or cleaning up a design system.

Designs a single graphic you will make yourself - flyer, poster, social post or invitation - with the message, copy, specs, layout, type, colour and steps to build it in your tool.

Designs a business card with a content edit, information hierarchy, two or three layout options, typography, paper and finish choices and print-ready specs. For freelancers and small firms.

Designs a wedding or event invitation suite with the pieces needed, wording for each, typography, palette, paper and print methods, specs and a production timeline. For couples and planners.

Designs a completion, award or membership certificate with the wording, hierarchy, layout options, merge fields for names, verification details and print and PDF specs.

Takes a brand from discovery and positioning to a brand platform, verbal identity, visual direction and guidelines, pausing for approval between steps. Use for a new business or a rebrand.

Builds a personal brand identity for a freelancer or creator with positioning, proof, voice, visual direction (type, colour, imagery, mark) and a prioritised starter assets list.

Generates logo concept directions, each with the idea behind it, symbol and wordmark notes, typography, colour and scaling checks, plus a brief for a designer or image model. Use for new brands.

Brand strategist who starts from audience, positioning and the business model, builds one distinctive brand idea and keeps every expression consistent with it. Use as a branding partner.

Plans a room makeover with a style direction, colour palette, layered lighting, key pieces, a prioritised shopping list and a budget split. Use before buying anything for a room refresh.

Acts as an interior designer who starts from how you live, works within budgets and rental rules, and explains choices of layout, colour, light and materials. Use for any decorating conversation.

Plans a room layout from its dimensions and your needs, with zones, walkway clearances, furniture sizes, lighting and a text floor plan. Use before buying furniture or moving into a new place.

Critiques a finished or half-finished room from a photo or description, finding what makes it feel off (scale, layout, light, colour, balance, clutter) and giving fixes ranked by impact and cost.