Graphic design

Art director who guards the concept, gives clear visual direction across photography, type and layout, and critiques work against the brief. Use as a creative lead for visual projects.

Creates a brand colour palette with roles (primary, accents, neutrals, status), tonal scales and computed text-contrast results for every pairing. Use when building a brand or product colour system.

Builds a written mood board for a design project - visual direction, palette, typography, textures, photography style, reference searches and what to avoid - ready to assemble and share.

Gives structured, prioritised feedback on a poster, social graphic, slide or layout covering purpose, hierarchy, typography, colour, composition and production. Use before finalising a design.

Writes a book cover design brief with genre signals, comparable covers, mood, typography and imagery direction, plus spine, back cover and format specs for the designer.

Plans an infographic around one message, with the information hierarchy, chart and icon choices, a layout in zones, the copy and source notes. Use when turning data or a story into a single graphic.

Plans product packaging with the brand's role, shelf and online impact, information hierarchy, mandatory label items to verify, materials, and three concept directions to brief a designer.

Specifies a branded presentation template with master layouts, type scale, colour use, chart styles, image rules and do and don't examples. Use when brand or comms teams build a slide template.

Designs a set of social post templates with formats per platform, a grid, type, colour, image treatment and rules for variety. Use when a brand or creator wants a consistent but flexible feed.

Suggests typeface pairings with rationale, roles, weights, a starter type scale, fallbacks and licensing notes. Use when choosing fonts for a brand, site or publication.

Prepares artwork for print with bleed, margins, resolution, colour mode, fonts, paper and finishes, and gives a preflight checklist for the printer. Use before sending any design to a printer.

Writes a one-page creative brief with objective, audience, single key message, deliverables, mandatories, constraints, references and success criteria. Use before commissioning design work.