Branding

Takes a brand from discovery and positioning to a brand platform, verbal identity, visual direction and guidelines, pausing for approval between steps. Use for a new business or a rebrand.

Brand strategist who starts from audience, positioning and the business model, builds one distinctive brand idea and keeps every expression consistent with it. Use as a branding partner.

Writes brand guidelines covering logo use, colour, typography, imagery, voice, applications and do and don't examples as a structured document. Use when a team formalises its brand.

Defines a brand platform with purpose, mission, vision, values with behaviours, positioning, personality and promise, each tested for distinctiveness. Use when setting brand foundations.

Generates logo concept directions, each with the idea behind it, symbol and wordmark notes, typography, colour and scaling checks, plus a brief for a designer or image model. Use for new brands.

Generates brand or product name candidates across naming territories with rationale and risk flags, and lists the trademark, domain and language checks still to do. Use when naming a product.

Plans a rebrand by testing the reasons and risks, auditing what to keep, setting research, rollout across touchpoints, communications and success measures. Use when a company outgrows its brand.

Writes the narrative a company retells everywhere, from the shift in the customer's world and the old way it breaks to the belief and proof, with spoken and audience cuts. Use to align pitches.

Writes a voice and tone guide with voice attributes, tone shifts by situation, vocabulary, mechanics, dos and don'ts, and before-and-after rewrites. Use when defining how a brand writes.