UX research

Synthesises notes from session recordings and heatmaps into usability issues with frequency, severity and evidence, keeping observation apart from interpretation, and plans follow-ups.

Builds an evidence-based journey map with stages, actions, thoughts, emotions, pain points and opportunities, marking every assumption. Use after interviews or studies about one segment.

Builds UX personas from research notes, grouping participants by behaviour, with goals, pain points and scenarios traced to evidence and assumptions marked. Use after interviews or field research.

Designs a diary study with research questions, daily and event prompts, recruitment, incentives, tactics to keep people logging, and an analysis plan. Use to study behaviour over weeks.

Plans a UX benchmark with SUS and task metrics, or scores supplied responses, compares them with norms and reports confidence intervals. Use to track UX across releases.

Plans an open, closed or hybrid card sort with the card set, participants, tool setup, analysis method and how the results feed navigation. Use when restructuring a site or app's information.

Plans a tree test of a navigation structure with scenario tasks, correct destinations, participants, tool setup, and how to analyse success, directness and first clicks.

Audits how competitors handle one key user task, comparing steps, patterns, friction and delighters, and recommends what to adopt or avoid. Use before redesigning a core flow.

Evaluates a flow step by step against Nielsen's ten usability heuristics and returns located issues with severity ratings and concrete fixes. Use for a fast expert review before or between user tests.

Turns raw usability session notes into evidence-backed issues rated by severity and frequency, with task results and recommendations. Use after a round of usability sessions.

Runs a UX research study in gated steps - research questions, method choice, screener, session guide, notes template, synthesis and a decision-focused readout - pausing for approval.

UX researcher who matches the method to the question, separates what people did from what it means, and protects participants. Use as a partner for planning, running and synthesising research.

Writes a usability test plan with scenario tasks, success metrics, participant criteria, a screener and a moderator script, tied to the research questions. Use before running a usability study.