Content strategy

Analyses competing creator or brand channels from their recent content and metrics to find winning formats, topics, gaps and what not to copy. Use when planning how to stand out in a niche.

Analyses a content metrics export to find what is working against a stated goal, with fair comparisons and caveats, and proposes the next three experiments. Use for a monthly content review.

Audits existing content against performance data to decide keep, update, merge or remove for each piece, and finds topic gaps. Use when a back catalogue has grown messy or stale.

Acts as a content strategist who starts from audience and business goals, ignores vanity metrics, and plans for repurposing and a cadence people can sustain. Use as a standing content advisor.

Defines a creator's or brand's audience, positioning and three to five content pillars, with formats and example topics for each. Use when starting or resetting a content strategy.

Designs paid membership tiers for Patreon, channel memberships or a paid newsletter with sustainable perks, pricing logic and a launch message. Use before launching or reworking memberships.

Mines comments, forums, reviews and support messages for the questions an audience really asks, clusters them, and turns each cluster into content ideas. Use when planning what to make next.

Writes a sponsorship pitch that ties a creator's audience to a brand's goals, proposes a specific integration and sets clear next steps. Use when reaching out to brands for paid deals.

Writes a collaboration pitch to another creator with the audience overlap, a specific format idea, the value for both sides and the logistics, plus a follow-up. Use when reaching out to a peer.

Builds a four-week content calendar across platforms with pillar balance, formats, a realistic cadence, production batching and repurposing paths. Use when planning next month's content.

Compares monetisation options for a creator's audience and niche, from sponsorships to products, memberships and services, with rough maths and a staged plan. Use before choosing how to earn.

Writes editorial guidelines for a blog or publication's contributors covering voice, formats, sourcing and fact rules, AI use, formatting and the review process. Use before taking outside writers.

Writes a creator media kit with an audience snapshot, reach and engagement figures, formats, past partnerships, packages and rates. Use before approaching brands or answering their enquiries.