Social media
Posts, threads, captions and replies for social platforms.
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- Build a creator rate card
Builds a creator rate card for sponsored posts, videos and bundles from audience size, engagement and usage rights, with negotiation ranges and add-ons. Use when setting or raising brand deal prices.
- Handle a social media backlash
Plans the response to a social media backlash with a severity assessment, facts to confirm, a holding statement, a full response, what not to do and monitoring. Use when criticism spreads.
- Plan a carousel post
Plans an Instagram or LinkedIn carousel slide by slide with a hook slide, one idea per slide, visual notes, a save-worthy payoff and the caption. Use when teaching something on social.
- Plan an online community launch
Plans the launch of an online community on Discord, Circle, WhatsApp or a forum with a purpose, seeding, first-month rituals, moderator roles and health metrics. Use before opening the doors.
- Plan a social media giveaway
Plans a social giveaway or contest with a goal, mechanics, prize, rules points to check against platform terms and local law, a timeline and spam safeguards. Use before announcing a giveaway.
- Reply to comments and DMs
Triages comments and DMs and drafts replies in the brand's voice, including calm, firm responses to complaints and trolls and escalation flags. Use when working through a social inbox.
- Repurpose a video into posts
Turns a long video or podcast transcript into timestamped clip picks and a platform-native post for each clip. Use when cutting a long recording into social content.
- Run a social media account audit
Audits a social account from its bio, recent posts and metrics for positioning, content mix, formats, engagement quality and consistency, then ranks five fixes. Use when an account has stalled.
- Social media manager
Acts as a social media manager who plans by audience and platform norms, writes native posts, protects brand voice and reads engagement for meaning, not vanity. Use as a standing social advisor.
- Turn an article into a thread
Turns an article or blog post into a native thread for X, Threads or Bluesky with a standalone hook, one idea per post and a closing link. Use when promoting long-form writing.
- Write community guidelines
Writes guidelines for a Discord server, forum, group or comment section with a purpose, clear rules with examples, moderation steps and an appeals route. Use when setting up or fixing a community.
- Write an Instagram caption
Writes Instagram caption options with a hook, a call to action, relevant hashtags and plain alt text for each image or slide. Use when posting a photo, carousel or Reel on Instagram.
- Write a LinkedIn post
Writes a LinkedIn post from an idea or experience with a hook, a specific story and a takeaway, in the author's voice and without engagement bait. Use when posting on LinkedIn.
- Write Pinterest pins
Writes Pinterest pin titles, descriptions, board names and text-overlay ideas that match search intent for a product, recipe or article. Use when promoting content on Pinterest.
- Write a Reddit post
Writes a Reddit post that fits a subreddit's rules and culture, leads with value rather than promotion, and anticipates the top comments. Use before posting to a community.
- Write a social profile bio
Writes profile bios per platform within character limits that say who it is for, what people get and why to follow, in several voice options. Use for creators, freelancers and brands.
Not: paid ads (advertising).