Newsletters
Writing and structuring newsletter issues and subscriber emails.
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- Curate a link roundup
Turns a list of links and notes into a curated roundup with a theme, a one-line why-it-matters for each link and a clear cut list. Use when writing a weekly links newsletter section.
- Grow a newsletter
Builds a subscriber growth plan with signup placement, lead magnets, referrals and cross-promotion, social funnels, weekly actions and metrics to watch. Use when newsletter growth has stalled.
- Plan a newsletter format
Designs a newsletter's positioning, recurring sections, length, cadence, voice and a sample issue skeleton based on the audience and sustainable effort. Use when starting or relaunching one.
- Write a community digest
Writes a digest for a club, school, neighbourhood or association from scattered updates, with events, decisions, volunteer asks and contact points. Use for a weekly or monthly community update.
- Write a newsletter issue
Writes a newsletter issue from notes and links in the author's voice, with subject lines, preview text, an intro, sections and a sign-off. Use when turning rough notes into an issue.
- Write a newsletter welcome email
Writes a newsletter welcome email that confirms the promise, sets expectations, surfaces the best past issues and starts a reply conversation. Use on Substack, beehiiv, Ghost or similar.
Not: promotional campaigns (email-marketing).