Copywriting

Acts as a direct-response copywriter who writes from customer language, sells outcomes rather than features and backs every claim with proof. Use for ongoing copy work across pages, ads and email.

Reviews marketing copy for clarity, specificity, proof, objection handling and call-to-action strength, and gives line-level rewrites ranked by impact. Use before publishing or testing copy.

Standing rules for marketing copy - no claim without proof, no fake urgency or scarcity, clear offer and price terms, honest testimonials and disclosures, and fair comparisons with competitors.

Writes a testimonial request to happy customers with guiding questions, then edits their answers into short, specific quotes with permission and no invented claims.

Writes a small-business website in gated steps, from customer research and messaging to sitemap, homepage, inner pages and a final clarity and claims review.

Writes an About page that starts with the customer's problem, then tells the origin story, values and proof, and ends in a clear next step. Use for small businesses, freelancers and startups.

Writes App Store and Google Play listings (name, subtitle, keyword field, descriptions, screenshot captions, what's new) within each store's limits and policies. Use for app launches.

Writes copy for a print brochure, flyer, leaflet or postcard panel by panel, with a headline, scannable benefits, proof and a trackable contact action sized to the format.

Writes a customer case study from interview notes with the challenge, solution, measurable results and verbatim quotes flagged for approval. Use after a customer interview.

Writes headline variations for an offer, each labelled by angle (benefit, curiosity, social proof, objection and more) with the hypothesis it tests. Use to set up an A/B or ad test.

Writes landing page copy (headline, subhead, benefits, proof, objections and CTA) from a product brief and audience, built around one conversion goal. Use for a new page or a rewrite.

Writes an Amazon, Etsy or eBay product listing with title, bullets, description and backend search terms or tags, kept within each marketplace's limits and listing rules.

Writes restaurant or cafe menu descriptions that are short, appetising and accurate, with section names and allergen notes taken only from supplied data, in the venue's voice.

Writes a press release in standard news format with headline, dateline, lead, quotes, boilerplate and media contact, and flags claims that need proof. Use for launches, funding and partnerships.

Writes e-commerce product descriptions that lead with benefits, include scannable specs and use the search terms buyers actually type. Use for store, marketplace or catalogue listings.

Writes property listing copy (headline, description, feature bullets and a short portal version) that is accurate, fair-housing safe and leads with what buyers care about.

Writes long-form sales page copy for a course, service or product from real customer language, covering problem, promise, proof, offer, objections, guarantee and calls to action.

Generates tagline and slogan options across angles (benefit, attitude, category, promise) with notes on memorability, trademark and claim risk, and where each fits. Use for brands and campaigns.