Advertising

Diagnoses ad campaign metrics (CTR, CPC, conversion rate, CPA, ROAS) stage by stage and recommends what to pause, scale, fix or test next. Use for a weekly review or when results drop.

Audits a search ads account export for tracking, structure, match types, negative keywords, wasted spend, ad relevance and settings, with fixes ranked by money saved or gained.

Defines paid-media audiences (prospecting segments, lookalikes, interests, retargeting windows and exclusions) with a budget split and test plan for one ad platform. Use when launching ads.

Allocates a paid media budget across channels and funnel stages with test and scale budgets, expected CPA ranges stated as assumptions, and decision rules for shifting spend.

Writes a brief for UGC creators or influencers covering deliverables, key messages, creative direction, dos and don'ts, ad disclosure and usage rights. Use before contacting creators.

Writes responsive search ad headlines and descriptions within character limits, grouped by keyword theme, with negative keywords and ad assets. Use to launch or refresh a search campaign.

Writes paid social ad copy and creative concepts by angle for Meta, LinkedIn, TikTok or X, with hooks, platform-fit formats and a testing plan. Use to launch or refresh a paid social campaign.

Writes YouTube, TikTok or Meta video ad scripts with a scroll-stopping hook, problem and demo, proof and CTA, in several lengths with shot notes and on-screen text. Use for performance video ads.