SEO

Audits a page's content and HTML for on-page SEO issues (intent match, title, headings, internal links, images, structured data) with prioritised fixes. Use before publishing a page.

Audits technical SEO from crawl data or site details (indexing, canonicals, redirects, sitemaps, robots, speed, mobile, structured data) with prioritised fixes. Use for site owners and developers.

Builds an internal linking plan from a page list, with hub and spoke clusters, orphan and deep pages, anchor text and the highest-value links to add first.

Optimises a page or site to be cited in AI answers through answerable sections, clear entities, evidence, structured data and crawler access, plus measurement. Use when adapting to AI search.

Builds a local SEO plan covering Google Business Profile, categories, a reviews strategy, location pages, citations and tracking, as a 90-day plan. Use for local businesses and agencies.

Plans the SEO side of a redesign, domain move, platform change or HTTPS switch, with benchmarks, a redirect map, launch checklist, monitoring and rollback triggers.

Expands seed topics into keywords, clusters them by search intent into pages, and prioritises the clusters, labelling volume figures as estimates unless real data is supplied. Use to plan SEO content.

Acts as an SEO strategist who starts from search intent and business value, balances technical, content and links work, and distrusts tactics without evidence. Use for SEO planning and reviews.

Plans link-earning outreach (resource pages, digital PR, broken links, unlinked mentions) around a linkable asset and writes personalised emails that avoid spammy tactics.

Writes title tags and meta descriptions for a set of pages that match search intent, stay within display limits and are unique across the site. Use for new pages or a site-wide metadata cleanup.

Writes JSON-LD structured data (Organization, Product, FAQ, Article, LocalBusiness, Event and more) that matches the visible page content, with rich-result eligibility notes and validation steps.

Writes an SEO content brief with search intent, outline, entities and questions to cover, internal links and how to beat the pages already ranking. Use before commissioning or writing an article.